Cheap Talk: Topic Analysis of CSR Themes on Corporate Twitter
Proceedings of the Joint Workshop of the 7th Financial Technology and Natural Language Processing, the 5th Knowledge Discovery from Unstructured Data in Financial Services, and the 4th Workshop on Economics and Natural Language Processing
Abstract
Numerous firms advertise action around corporate social responsibility (CSR) on social media. Using a Twitter corpus from S&P 500 companies and topic modeling, we investigate how companies talk about their social and sustainability efforts and whether CSR-related speech predicts Environmental, Social, and Governance (ESG) risk scores. As part of our work in progress, we present early findings suggesting a possible distinction in language between authentic discussion of positive practices and corporate posturing.