| Title |
Corporate Voice, Tone-of-Voice and Controlled Language Techniques |
| Author(s) |
Lina Henriksen, Bart Jongejan, Bente Maegaard Center for Sprogteknologi, Copenhagen University |
| Session |
O38-EW |
| Abstract |
Corporate documentation and publications should signal the company’s key personality values. In this paper we show that the concept of Controlled Language may be extended to also cover Tone-of-Voice, and we see similarities and differences between Readability and Tone-of-Voice. |
| Keyword(s) |
Controlled language, tone-of-voice |
| Language(s) | English |
| Full Paper |